Increasingly it has become essential that ad-financed media outlets conduct detailed analyses of the marketplace and competition, then apply those findings in setting their company’s strategic direction and in targeting acquisition efforts. They also need to include in the equation any changes in the digital needs. Owing to their focus on printed products, though, publishing companies often lack not only the know-how but also the requisite personnel to accomplish this task. It’s important to understand that merely having these services and data available is not enough. What’s essential is that someone be there, ready to provide advice and training.
An across-the-board approach – one that furnishes a wide range of crucial services, ranging from compiling market data, analyzing the results and determining steps to be taken as well as helping target acquisitions and providing coaching – is the most effective way of building a profitable business based on a current line of products. Media Summary brings together all these services: competitive analysis, consulting/coaching and IT solutions.
Die stellvertretende Chefredakteurin Hilke Segbers (59) wird zum Jahresende die dpa verlassen. Als Chefin New Business baute Hilke Segbers zuletzt fünf Jahre lang für die dpa eine Redaktion für individuelle journalistische Angebote auf. Davor leitete sie 20 Jahre lang den dpa-Themendienst. Seit 2000 ist sie zudem Geschäftsführerin von gms Global Media Services, einer 100-prozentigen dpa-Tochterfirma. Hilke Segbers wird sich künftig im Familienunternehmen ihres zu Jahresbeginn verstorbenen Vaters engagieren. Read more
Frankfurter Rundschau verliert Chefredakteur Arnd Festerling Mitte des Jahres 2019. Er verlasse die Redaktion auf eigenen Wunsch, "um noch mal etwas anderes auszuprobieren", teilt die Mediengruppe Frankfurt mit. Festerling arbeitet seit 1990 für die Zeitung, seit 2014 leitet er sie gemeinsam mit Bascha Mika. Zur Chefredaktion gehört auch Michael Bayer fürs Digitale. Read more
We collect media data specifically of interest to you on a daily basis. We compile and edit printed ads from daily newspapers, advertisement circulars and magazines as well as radio commercials and internet advertisements and make them available in a web-based database. Along with categorization, the database provides publication and technical data, advertising costs and information about advertisers. ... read more
Using this data gathered, we apply objective methodologies to analyze your situation and work together with you to develop strategies and operational techniques to cultivate the market more efficiently. Along with positioning, we also examine the exploitation of existing market potential. We provide valuable market information and strategic consulting not only to firms in the advertising sector itself but also to providers of HR and real estate services. ... read more
Drawing on experience in the media sector and taking into account the necessities arising from increasing digitalization, we work consistently to develop the necessary technical services to make media companies successful even in the face of a changing marketplace, while relieving them of the need to maintain specialized in-house personnel. ... read more
Alongside market analysis, identification of market potential and the intelligent structuring of a range of products and services, it is essential that employees understand the opportunities presented by the use of competition data. Senior managers should also learn how to use the competition database as a management tool. ... read more